Brand Tooling for Effective Mobile App Marketing
Brand Strategy | Brand Consultation
The Challenge
Although Steady’s social media team provided brand education and creative support for their influencer partnerships, they were still receiving off-brand, low-performing content on a regular basis. The result was having to tolerate a pattern of failed content and lost marketing dollars alongside their Influencer successes.
The Solution
Influencers’ creativity does not necessarily translate into naturally honed marketing skills. By analyzing Steady’s top-performing and lowest-impact content, we honed in on what was most needed: brand tooling that would teach influencers how to apply messaging to creative scripts.
The Result
Steady began receiving consistently on-brand content with far less oversight. Influencers loved the tool and used it to help seamlessly incorporate brand messaging into their creative scripts. The result has been a remarkable 85% drop in off-brand influencer content, which has saved Steady $10Ks monthly of marketing dollars previously lost to failed content.
More Of What We Do
Trust-Building Brand Identity
Messaging for Member Growth
