Brand Strengthening for Strategic Scaling
Brand Strategy | Brand Consultation
The Challenge
Sex Positive Families (SPF), who provides parents with access to inclusive, science-based sexual health education, had organically developed an amazing brand presence but did not know what to do next with their success. Without clear direction, resources were being spread too thin across unfocused campaigns and disparate target audiences.
The Solution
SPF lacked the brand core that guides organizational direction. Through a series of workshops, we developed their brand essentials (purpose, vision, and mission) then identified long-term goals. Out of these discoveries, brand-aligned initiatives that would scale the business emerged. SPF needed to develop impactful products designed for mass distribution.
The Result
With this understanding, SPF prioritized efforts and invested resources into the projects that would grow the business towards their long-term goals. Two years later, the initiatives identified in our consultation, a best-selling book and two popular online courses, have increase SPF’s revenue by 40%.
More Of What We Do
Messaging for Member Growth
Trust-Building Brand Identity
